• Home
  • Thesis
  • Background
    • The Fair's Establishment
    • The First World's Fair
  • Old Fairs
    • Philadelphia 1876
    • Paris 1889
    • Paris 1900
    • St. Louis 1904
  • Modern Fairs
    • New York 1939-40
    • Seattle 1962
    • New York 1964
    • Vancouver 1986
    • Shanghai 2010
  • Conclusion
  • Paperwork
    • Process Paper
    • Annotated Bibliography

Seattle: Century 21 Exposition
​     April 21, 1962 to October 21, 1962

Click play to view the clip
TV Commercial promoting Century 21, the Seattle World's Fair
​(historylink.org)
"Suddenly science was a hot topic, and the commission picked up on this. On March 15, 1958, Eddie Carlson, Fair publicist Jim Faber, and Century 21 general manager Ewen “Ding” Dingwall (1913-1996) met in Washington, D.C., with many of the nation’s top scientists. All agreed that the Seattle exhibits should show “true” science, and should be portrayed appealingly to eggheads and lay visitors alike." (By Alan J. Stein: Century 21 -- The 1962 Seattle World's Fair, Part 1)
The main theme for the Seattle World's Fair was on science as pressure was put on the United States by the Soviet Union to make scientific advancements and educate the nation about scientific topics , for the "Space Race" had recently begun with the Soviet's launch of Sputnik in 1957. This inspired the fair's futuristic theme with the creation of its two most famous landmarks: the Monorail and the Space Needle, both of which still stand today. 
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Seattle Center, Century 21 Exposition (Seattle Center 1962)
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Space Needle and Monorail, Seattle (historylink.org)
"Seattle's World's Fair is a bold, imaginative and purposeful thrust into the future. Grand design of the exposition is to cut through the curtains into “Century 21”, the age of "Man In Space." Setting the stage for this adventure are dazzling examples of modern architectural And engineering skill, spectacular new structures of concrete and steel. The 55-story, 600-ft. Space Needle sets the pace, with sculptured steel columns placing a saucer-shaped restaurant close to the clouds." (Barbara Brown: Madera Daily Tribune -May 11, 1962)

35 countries were involved in the fair, but corporate involvement continued to be an crucial part of the fair with Ford and Boeing being two large contributors. Their exhibit "An Adventure in Outer Space" was one the most popular. Boeing created the Spacearium, which was another popular attraction.
"The World of Commerce and Industry, both domestic and foreign also places the emphasis on technology and the future. but also includes displays of the finest samples of arts, crafts and consumer products. From a motor company's 15-minute “Adventure in Outer Space." visitors can wander into arrays of craftsmanship from ancient Egypt (United Arab Republic) and Old Mexiico. Most impressive of the 15 governmental exhibits is Great Britain's Hall of Science and Technology."(Barbara Brown: Madera Daily Tribune -May 11, 1962)
 "Next is a Spacearium showing what an adventure in outer space would see on a 60thousand - billion - billion-mile ride. From the Spacearium, fairgoers emerge into a series of exhibits on the methods of science, illustrating current scientific research and progress. Here, visitors can watch scries of experiments being performed, see the system of tracking satellites, observe genetic peculiarities in mice, watch pigeons play games for grain, study models of atoms, learn how diamonds are formed, try out a machine to replace human teachers, and many other things. . The exit is by way of a moving floor which carries visitors past photographic projections accenting the horizons of science."(Barbara Brown: Madera Daily Tribune -May 11, 1962)
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Click on a picture to enlarge
Artist's rendering of private industrial exhibits from promotional booklet A United States World Exposition at Seattle: nineteen sixty two (Seattle Municipal Archives 1959)
Fair map from promotional booklet A United States World Exposition at Seattle: nineteen sixty two (Seattle Municipal Archives 1959)
Some International Exhibits at the Fair (Seattle Municipal Archives April, 1962)
An Adventure in Outer Space exhibit, Ford Motor Company Pavilion, Century 21 Exposition (University of Washington Library 1962)
Spacearium, United States Science Pavilion, Century 21 Exposition (University of Washington Library 1962)
click to go to new York 1964
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  • Home
  • Thesis
  • Background
    • The Fair's Establishment
    • The First World's Fair
  • Old Fairs
    • Philadelphia 1876
    • Paris 1889
    • Paris 1900
    • St. Louis 1904
  • Modern Fairs
    • New York 1939-40
    • Seattle 1962
    • New York 1964
    • Vancouver 1986
    • Shanghai 2010
  • Conclusion
  • Paperwork
    • Process Paper
    • Annotated Bibliography